Company Performance Metrics
Sumiran Pandya: Co-founder- Shivani Dhar: Managing Director
When a craft dies, we not only lose the time-tested techniques but we also lose generations of faith and wisdom that went into making that object.
Gaatha is a Sanskrit word for ‘a great story’ or ‘a legend’. The sole purpose of our initiative was to tell stories, to create a database of folklores, myths and memoirs of the past that shape the
social and cultural behavior of our society.
At Gaatha we are marrying craft-research with clever understanding of technology, to build rich and immersive online experience. Amidst growing online retail, Gaatha intends to educate the customer about the immense value behind handcrafted products through the stories of their origin, evolution and making. These products are eco-friendly and teach us a balanced way of life.
