don’t just throw that on as a tag line to seem cool. They live it. Their cardio equipment, weights, yoga studio, and fitness class room is on the first floor because they believe in the full integration of fitness. It’s not on the top story, tucked away in some back corner, isolated from the main area. It’s front and center. They know your training and health requires more than just climbing. They have trainers and staff to help with that wholistic approach to your well being.

But that’s only part of the story. They strive for something greater than perfection. If you feel something is perfect, you become complacent, stagnant. Ingenuity is lost. Progress is lost. They strive for something different – they strive for constant improvement. When they open – this will be the best gym you’ve ever seen. And then, they’ll make it better. Not once, but constantly. Incessantly. It’s what drives us.

And how will they achieve this? Community. While that is the most used buzzword in their industry, they walk that talk very differently than other gyms. Their community is intentional and visible – in their philosophy on how they hire, treat, and retain employees, in how they designed their space, in how they engage with you the customer, and in how they give back to the outdoor climbing areas surrounding us. If you feel like you belong to your community, you take care of your community. They’ve been doing exactly that for decades. Now they will do it through a climbing gym.

They hope you’ll be a part of it in 2018.