Media caters to a variety of corporate and mass-market clients, including high tech, pharmaceutical, and publishing. Their primary focus, however continues to be the innovative communications work they've done for the food distribution industry.

In 1997, in partnership with Al McClain, Further Media founded IdeaBeat.com, a ground-breaking online community for the food retailing industry. IdeaBeat featured daily news, analytical feature articles and "Online Profit Guides" -- mini-sites that educated retail operators on the latest trends and dynamics in particular consumer package goods categories. Sponsors of IdeaBeat included: Coca-Cola, Kimberly-Clark, Kodak, Anheuser-Busch, Minute Maid, M&M/Mars, ACNielsen and many other notable blue chip suppliers to the food industry. Then in February of 2002, these same partners embarked on the path towards the next evolution in trade communications with the creation and launch of RetailWire.

RetailWire is a premium online service providing daily analysis and perspectives on current retail industry news - the best source available for staying current and maximizing profits within key retail business areas. The basic RetailWire service is free to all registered users. It is supported through sponsorships and alliances with leading industry suppliers and vendors. Further Media principals Rick Moss and Santi Briglia continue to take a hands-on approach to projects, drawing on over 20 years of individual media design experience, ranging from trade promotion and corporate training to network TV graphics and online publishing.