Company Performance Metrics
Friendly Fox Design creates interactive outdoor experiences that use augmented reality and human centred design to connect people, especially children, with nature. The company develops ready-made and bespoke trails where physical signs and boards trigger videos, games, animations and activities in real environments. It designs nature-themed
learning tools ranging from outdoor trails to digital apps and board games, often co-designed with children, educators and landowners. Friendly Fox Design offers research and design services, including user experience methods, exhibition and festival exhibit design, and audience research for natural education projects. Its work supports partners such as land managers, museums, councils and schools in developing educational products and experiences that encourage environmental learning and engagement.