on-trend method by which

men can continually update their wardrobe: a subscription to the service brings you a new tie

each month.

Inspired by the classic genres of menswear, Friday Tieday’s own line is designed in Sweden with the crisply elegant creative touch that is the signature of that most modern of countries.

Manufactured with an emphasis on premium quality and upscale execution, the site doesn’t miss a trick when it comes to communicating the story of their brand – along with testimonials from some true movers and shakers of the fashion industry – each tie also comes with a slyly informative backstory and a dash of style guidance focused on a contemporary approach to all the possibilities of the tie in a modern wardrobe.

Entering the on-line fashion world -- with a sharp focus on the single most classically

masculine item -- the tie, has really honed the companies focus on quality and design. The aim is to create a site that was fun, easy to navigate, and with a great product that saves members time, money and makes them look great.

If you’ve ever wanted a personal shopping service or wished that life came equipped with an all knowing concierge, now it does. The entire service is curated so that each new tie adds a distinct note to the members fashion vocabulary. We like to think of it as style with an exclamation point!

"Looking good should be this easy"