Company Performance Metrics
Freeman Motorbikes (FMB) is a start up specialty motorized bikes manufacturer. It sells a custom line of motorized bikes with customers including medium-and high-income residents of Arizona, residents of neighboring states, and university's and colleges students nationwide.
FMB is established as a limited liability company (LLC) owned by
its founder Kelly Freeman. The business is managed and directed by Kelly, a veteran manager and bike builder with 30 years of experience in managing and production scenarios, and a outside business consults will be brought on board as needed to further the quality, production efficiency and business operations of the company.
Freeman Motorbikes (FMB) though the product mix is a little different from other bike dealers, the main marketing is in the custom bikes arena; this limits the need for heavy inventory. FMB suppliers are located in California; this expedites deliveries of needed supplies and parts and cuts down the lead time from manufacturing to customer. The delivery history of the business is then be used along with innovative marketing to develop the right product mix to take advantage of the available customer base and maximize profits.
We will also carry a reasonable amount of repair parts and accessories within the FMB facility.
This program increases our cash flow and promote the sales of product line, accessories and support
items.
Market analysis looked at potential customers and potential business. Freeman Motorbikes (FMB) explored the market segments, and performed a marketing analysis. The need for this venture was
researched, do Arizona communities need a affordable, efficient and fun alternative to getting to work or school? The answer was a resounding yes.
Once the need was established, FMB analyzed the make up of its customers, Who is the potential customer? How many potential customers are there? We now make them FMB customers.
