Their story begins in 2009 when two friends left the east coast for snowier pastures in Big Sky, MT and Alta, UT. Jobs were secured, apartments were rented, and skiing powder became a daily pursuit.

But life in the rockies doesn’t come without compromise. For starters, it puts a real strain on everyday footwear. Materials tear, feet slip, and water leaks everywhere.

They needed a more rugged and reliable pair of sneakers. So, in 2012, they set about making them. They called it Forsake: for Sam and Jake.