Overview

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Total Equity Funding
$1.85M in 3 Rounds from 3 Investors
Most Recent Funding
$674.04k Seed on September 1, 2015
Headquarters:
Salford
Description:
Google Analytics for Online Checkouts and Forms
Founders:
,
Categories:
SaaS, Analytics, Software
Website:
http://www.formisimo.com
Social:

Company Details

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Formisimo is a cloud-based analytics solution that improves online checkouts and online forms.

From the 2 billion data points that Formisimo has captured, an average of 67% of people who start typing in an online checkout don't complete the process. The many technical, informational and design related issues in online checkouts lead to motivated and interested consumers leaving, and transacting with a different retailer.

Described as the "Google Analytics for forms", the light-touch code can be installed in seconds. The technology then tracks and analyses what website visitors do in the checkout process, turning data in to insight that companies can use to improve their process.

Our powerful, but easy to use, back-end shows the pain points of consumers in interactive reports.

Formisimo was part of the Seedcamp accelerator in 2014.

Funding Rounds (3) - $1.85M

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DateAmount / RoundValuationLead InvestorInvestors
Sep, 2015£438.96k / Seed1
Jun, 2014£350k / Seed2
May, 2014$586k / Seed1

Investors (3)

Current Team (2)

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Board Members and Advisors (4)

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News (19)

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DateNews
Jan 20, 2016Tech City Insider (London) - Formisimo is pick of Northern Stars
Jan 20, 2016Telegraph - The best companies channel their inner David Bowie
Dec 3, 2015Tech City Insider (London) - Almanac finds 200 in class of 2015
Sep 23, 2015The Guardian - Marketing and PR 2015-16 competition entry: Formisimo
Sep 22, 2015manchestereveningnews.co.uk - Formisimo wins £30,000 prize at Venturefest
Jul 1, 2015manchestereveningnews.co.uk - Formisimo helps to boost online sales at Shop Direct
May 26, 2015prolificnorth.co.uk - Creative England invests in analytics startup Formisimo
Feb 26, 2015manchestereveningnews.co.uk - Brand Addition and Formisimo to showcase in Shanghai

Competitors (4)

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  • ClickTale is a customer experience analytics platform enabling e-businesses to have an insight into their clients’ online behavior.
  • HotJar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.
  • Tealeaf provides digital customer experience management and behavior analysis solutions that enable businesses to optimize their activities.
  • visitor experience web analytics

Customers (4)

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  • Hubzu is a pioneering e-commerce real estate marketplace that's fundamentally changing how homes are bought and sold
  • Newegg is an online retail store that offers computer hardware, software, and accessories.
  • Shopdirect is an online UK digital department store.
  • Experian provides information, analytical tools, and marketing services to help clients manage their commercial and financial decisions.

Offices/Locations (1)

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  • Headquarters

    TheGreenhouse

    MediaCityUK

    Salford, M50 2EQ

    GBR

Images (2)

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