Company Performance Metrics
Pandurang Nayak: Chief Operating Officer
Samar Verma: Chief Executive Officer
Fork Media is an ad-tech company that focuses on leveraging technology to deliver innovative, premium advertising solutions across web, mobile and video publishing platforms. Fork Media leverages cutting-edge machine learning, computer vision and big data solutions to create contextually relevant advertising for brands across publisher mediums.
This enables publishers to unlock alternative revenue streams and advertisers to create richer brand messaging to the right target audiences. Fork Media has the largest in-image advertising platform in India, named Impulse, an innovative video advertising solution called Vibe and a native advertising and distribution network called BrandPress.
In addition to this, Fork Media also owns and operates curated content sites including Hauterfly, a leading women’s beauty and lifestyle magazine, Bollyworm, a Bollywood-gossip and entertainment blog, and Curly Tales, a platform on travel , trends, foods, and insider tips to help you during your travels. Fork Media also has a licensing partnership with Ziff Davis group to operate AskMen and IGN India.
Fork Media also has an influencer marketing platform, Buzzerati, which aggregates celebrities and digital influencers and provides marketers with data-driven recommendation on choosing the right influencers to amplify their brand messaging.
Fork Media also has made two acquisitions – a performance advertising network, now called Surge and a WIFI Hotspot monetization network, now called Roamm, and has a majority stake in Inuxu, an ad-tech company that specializes in programmatic advertising.
