Company Performance Metrics
Lars Linden: CTO
Lynn Smith: COO
Focused Impressions helps companies drive demand for products and services through their channel partners – local retailers, distributors, agents, sales reps, dealers, VARS, and franchisees. They make it easy for corporate marketers to execute marketing efforts at the local level by providing an easy-to-use, automated, and repeatable all-in-one
distributed marketing platform.
Their flagship product, FocusPoint, aggregates marketing content and vendors in one place and streamlines the process of executing campaigns using this content across all communication channels: email, social media, print, direct mail, newsletters, and mobile. With FocusPoint, channel partners can quickly access brand-approved advertising, print materials, interactive, social media, video and promotional products and create integrated, customized marketing programs on the fly to suit local needs.
