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We live in a world where our phones are designed to keep us hooked — where every swipe, scroll, and ping chips away at our focus, our wellbeing, and our lives. Gen Z is now on track to spend a staggering 27 waking years of their life staring at a screen — over 6.5 hours every single day. This is more than a distraction. It’s an epidemic.
Fluid
Focus is the first app built to change that — by flipping the script on screen time. We help you cut distractions, boost focus, and earn real rewards for spending less time on your phone. It’s your digital life — redesigned to work for you.
Backed by £640K in fresh investment from angel investors and a government-backed VC, Fluid Focus is on a mission to build a healthier, more focused future. With 10,000+ users, 4.9 stars, and traction across 177 countries, we’re scaling fast — and proving that attention is worth protecting.
Here’s how it works: Fluid Focus turns your phone into a personal focus coach. You block distracting apps, track your mood and screen habits, use science-backed Pomodoro timers and music to get into flow — and as you stay focused, you earn Fluid Coins. These can be exchanged for cash prizes, wellness rewards, or donated to charity. It’s like Duolingo meets Sweatcoin — but for your brain.
We’re already working with 40 academic institutions, with pilots in schools, colleges, and universities across the UK, Ireland and the US. Businesses are now coming on board too, using Fluid Focus to improve employee wellbeing and productivity in the hybrid workplace. Behind it all is a team of ex-Accenture strategists, Sweatcoin and Headspace product leads, and global wellbeing experts.
This isn’t just an app. It’s the start of a movement — one that’s data-backed, values-led, and built to help people reclaim their time, their energy, and their lives.