disruptive in a market like India where vendors are charged leads for clicks on their phone numbers, with no verification of the quality of the lead.

On Flatpebble, photographers view detailed requirements, budgets and verified customer info before deciding to quote on a lead. Their closure rates are very good and getting impressive !! It also helps that Wedding photography is in their TAM a 450-500 mn $ market, completely disorganized and crying out for high quality organisation. Flatpebble is getting great customer and photographer feedback. They have grown to over 500 + portfolios across 80+ Indian cities and 5+ countries as on date.