Company Performance Metrics
- Jen Handley: Co-creator & Co-president
Fizziology is an insights and analytics company that uses social media to better understand audiences. Fizziology has developed a series of products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification. With key clients beyond
entertainment, Fizziology has growing practices serving travel and tourism, fashion and retail, and sports. Fizziology is a Twitter Official Partner and also works with other major social media platforms – including Facebook, Instagram, Reddit, Tumblr and Sina Weibo – to provide a complete picture of online opinions. Fizziology uses proprietary software and a data warehouse that contains billions of unique messages around films, television, talent and brands to create predictive analytics and industry-leading benchmarks. Fizziology has international research capabilities, covering 14 key markets including China.