together and you have “Word of Mouth Marketing,” the most effective technique available for growing your brand and increasing your sales.

WOMM includes tactics such as evangelist, viral, grassroots and seeding, to name a few. Although these may seem like buzzwords, each is a distinct tactic that has its proper time and place. They are often used together to create great stories about your brand that people will want to share with one another over an extended period of time.

All WOMM techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications.