Company Performance Metrics
A UK-based digital media company, Fizcast Limited, develops patented software, the ‘Headcaster’ platform. A ‘Headcast’ is a brief animated clip, made by a user on the platform using a character, and it’s uploadable to YouTube, Facebook, HD TV etc. and can be used for content broadcasting, advertising, messaging and other creative purposes. This
make-and-share self-animation tool can be used by corporates or consumers and it’s available as a free App on iOS and Android.
The demo videos here will explain more: http://www.headcastlab.com/headcaster/
Highlights:
- USP of rapidly makeable high-end quality content, in a growing market
- 6,000,000 views on YouTube (in-app and other media) to date
- Click Through Rates on Facebook Ads average over 10%, peaking at 30%
- App downloads growing on average at 10% per week
- Funding to date totals £952k equity plus £98k of grants.
- Three patents in place with a fourth in progress - this platform’s capabilities are unique
- The company was founded by Chris Chapman whose career has included time at Spitting Image and an AIM flotation. The chairman, Charles McGregor, founded and exited Fibernet and is also chairman of huddle
- Currently we have 11 employees, including 7 technology development/creative specialists, plus a sub-contract team of 12 developers and graphic designers.
