decisions. Its services include engagement scoring, member journey mapping, and analytics-driven frameworks to optimise acquisitions, retention, and perception of value. Five Stars Performance also runs online workshops and sessions that cover topics such as member engagement modelling, hybrid event practices, and evidence-based performance measurement. The firm supports leadership teams in defining engagement models, building responsible AI use cases, and configuring engagement management and analytics systems. It works primarily through online and session-based formats, offering structured methods, templates, and advisory support to guide digital evolution.