FITbase simplifies the process of taking health & fitness professionals online while providing them with the insights and best practices they need to market their business to customers in their target market. Once a critical mass of 200 businesses is reached, a centralized searchable online marketplace will be launched to help customers find the ideal local fitness solutions that best meet their unique needs without navigating dozens of individual business websites.

By creating individual websites for our customers and teaching them how to brand and market their sites, FITbase avoids the 'empty marketplace' syndrome of many other marketplaces startups where their customers fall off prior to being able to achieve a searchable quantity of listings.