in 1999 by the Kibel brothers. Pete (a fisheries biologist) and Ben (an engineer), initially wanted to use their understanding of behavioural ecology and engineering options to develop technological solutions to the significant issue of marine bycatch. Since then the company has expanded and now has a base in the UK and one in Australia. The number of Fishtek Marine tried-and-tested products continues to grow, and the devices are sold to happy customers all over the world. Trials using Fishtek Marine devices contribute to the emerging independent evidence base which is showing that smart fishing, using dedicated technology, is effective at minimising marine bycatch, supporting more sustainable fishing, and helping safeguard some of the world’s critically endangered species.