59
Growth Score
pts
Heat Score
-7 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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1560790
First Insights provides user research services such as usability testing, focus groups, and innovation workshops.
Julie Rabin: Senior User Experience Research ConsultantPast Role: Condé Nast, Marketing Manager and Research Analyst- Lon Taylor: Principal UX ResearcherPast Role: Susquehanna International Group, Co-Founder
About the Company
First Insights provides a variety of research services that helps companies carry out their marketing and communications objectives more effectively.
Engaging closely with their clients to understand business objectives, advertising goals, and IT requirements before selecting and a suitable research methodology, the company’s product portfolio
include usability testing, focus groups, heuristic analysis, field and ethnographic studies, competitive analysis, UI design, and ancillary services. The company services clients in the automotive, travel, banking, healthcare, insurance, pharmaceutical, packaged goods, and online retailing industries.
First Insights was founded in January 2004 and is based in New York NY.
