known from corporate bonds and combines them with marketing and loyalty effects found in the crowd. Via a reverse blind auction, investors offer corporations an investment and fix the annual interest rates themselves. At the end of the bookbuilding phase, the companies select the most attractive offers with 1 click.

Finnest was founded by ex-banker Günther Lindenlaub and ex-eBay manager Joerg Bartussek in 2014. It is currently headquartered in Vienna, Austria.