Company Performance Metrics
Francesco Bottigliero: Chief Executive Officer
Vincenzo Maria Franco: Director
FieraDigitale is based on the idea of lengthening the duration of a trade fair thanks to its online version.
For all visitors and buyers who missed something, FieraDigitale offers a contemporary reworking of the fair concept, with an interactive digital version.
Online efficient tools at the disposal of sector operators who can continue to do
business long after the fairs themselves have closed.
The business model and the platform developed by FieraDigitale is able to offer exhibitions operators its expertise in the organization of online trade fairs.
The advantages for tradeshows are:
Anytime anywhere – a digital companion of physical fair, accessible anytime, from anywhere around the world
Business intelligence – a new tool for acquiring, profiling and developing visitors database
Fidelity – an incentive for companies to participate to the physical fair
Business development – new business and contacts opportunities
FieraDigitale started its operations in 2010 and launched its platform in July 2011. It has published online fairs for more than 7.000 online stands and it now hosts the online version of 5 major tradefairs in the fashion and design industries: Pitti Uomo, Pitti W, Pitti Bimbo, Pitti Filati and HOMI Milano.
