lifestyle, fashion trends, and Art that they came up with a new iconic sign: THE ELASTIC BAND, the main characteristic of all the different FESSURA lines. The brand thrives through creativity and innovation, exuding products that amplify the ultimate form of style and self-expressionism. The brand’s mission is to change the way people engage high-tech products, exposing fans to new styles and experiences. Thanks to its patented elastic system, FESSURA is recognized as one of the most original brands in the global footwear scene. FESSURA products combine Beauty and functionality in a unique and excellent way. All the FESSURA lines have a lightweight outsole made with innovative compound, with anatomic and anti-allergic insoles and uppers with stretchable materials for a perfect comfort. FESSURA team care much about the environment and is working hard to pursue a greener path, using recycled materials (e.g. r-pet tread) and production systems with a lower energy consumption and fewer chemical materials. Health care is another important area the company wants to approach, investing heavily in Research and Development to fastly aim to become the market leader. The company successfully launched a Limited Edition Program. Indeed, the Fessura brand was able to attract creative personalities like stylists, designers, artists, architects, musicians, etc. and build an exciting and unique collaboration with them. Those collaborations generated an explosion of one of a kind products that became authentic pieces of Design. Since 2014, the company runs with a steady 44% CAGR. 2018 will close with € 3 Mn turnover and 60.000 pair.