Company Performance Metrics
Gingie McLeod: Fashion and Content Manager
Fashioholic creates online Serious Games - quick games designed to
captivate consumers and increase sales. Such games provide brands and retailers an effective marketing channel, insights into their consumer base and foresights into eCommerce trends.
Acquisition, retention and conversion is the name of the game. They are driven by business
needs, yet think as consumers. They offer innovative and valuable games that combine intelligent design and deep technology to replace annoying surveys and intrusive marketing tactics.
The Fashioholic team comprises of experts in Serious Games, technology, fashion and mobile marketing. They develop and market fashion-based Serious Games to create a high-retention, ubiquitous medium for brands and retailers to expose their merchandise, engage consumers and gain unique insights into their user base.
