Company Performance Metrics
- Joe Jurczyk: Co-Founder and CTOPast Role: Employer Savings Plan, Founder
FanPact — The NIL Commerce Operating System Powered by Predictive Intelligence
FanPact is transforming the NIL landscape by converting everyday fan purchases into automated NIL and athletic revenue — creating a new funding engine for college sports without asking fans for donations or subscription commitments.
Our platform operates as a
multi-layered NIL commerce network that matches athletes, product brands, and fan audiences using predictive intelligence. Through athlete-brand affinity scoring and SKU-level uplift modeling, FanPact intelligently routes revenue to athletes and athletic departments based on real purchasing behavior — not impressions or follower counts.
FanPact is preparing to launch its Beta with a Power-Conference program, with plans to scale nationally across 200+ NCAA schools. Each school runs its own branded commerce storefront where fans can shop across everyday product categories (cosmetics, apparel, wellness, CPG, home goods, tech, etc.), view athlete profiles, and track the NIL impact of their purchases in real time.
Our model lifts entire athletic departments — not just revenue sports — while giving sponsors and institutions first-party NIL commerce analytics nobody else in the market provides. FanPact becomes the first platform where NIL performance is measurable, predictable, and scalable.
Leadership includes Founder & CEO Michael McMillan, CTO Joe Jurczyk, Executive Board Members Kareem Rush (NBA veteran, Hall of Famer) and Corby Jones (former SEC quarterback, Hall of Famer).
FanPact unites eCommerce, collegiate athletics, and predictive NIL intelligence into one platform — delivering a compliant, scalable, data-driven funding engine for universities and student-athletes nationwide.
