Company Performance Metrics
- V Shekhar Avasthy: Chief Data Scientist & Principal Consultant
Facts n Data is a R&D based advanced Decision Sciences organization operating from New Delhi, India and offers Advanced Analytics Solutions and Algorithms to businesses in data intensive industries including Telecom, Retail and BFSI. We specialize in Marketing Analytics. Founded by professionals with 18-30 years of hands-on Research &
Advanced Analytics experience in leadership positions in leading MNC’s .
We offer the following services:
a. Advanced Data Analytics and Modelling (including Big Data Analytics): We take multi-disciplinary approach and leverage on concepts of streams such as Statistics, Mathematics, Operations Research, and have expertise over SAS family of tools, IBM-SPSS family of Tools and open source tools such as R. Our innovation and R&D is powered by StatLabs™ to do experiments to leverage latest developments in various academic streams of Data Sciences such as Statistics, Mathematics and Operations Research for Business use.
b. Text Analytics (including Social Media): We analyze large amounts (in Hundreds of GB’s) of qualitative data such as social media data/ transliteration of call center conversations/ client emails using SPSS Text Modeler, SAS Text Miner and some capabilities developed in R in combination with our proprietary algorithms in great depth (much beyond counting the ‘likes’, ‘followers’, ‘Brand Mentions’, or Simple ‘Sentiment Analysis’). Examples include Context & Content analysis, Stimulus-Response Modelling, complex (demographic-behavioral) segmentation, to name a few.
