Company Performance Metrics
Created and designed by FaceKoo, Inc., a private company based in Beijing, FaceKoo already enjoys more than 1.2 million members through a successful beta soft launch in March, 2008. FaceKoo, its name derived from the words “face“ and “cool,“ offers free membership and a brand new way of meeting friends via a face recognition system. Other
applications that are attractive to young users are also integrated — forums, groups, casual games, voting, online pets and war games–all easily accessed through one cutting-edge, customizable interface.
FaceKoo is creating revenue through online advertising, sale of digital goods, and through its latest e-commerce operations. Users are rewarded with Koo Dollars--a virtual currency tied to FaceKoo's economic system--for contributing contents. Over 7 million Koo Dollars are earned and over 6 million Koo Dollars were purchased. However, online advertising is still FaceKoo's leading revenue source. Since its niche focus on generation-Y users in urban cities in China, it attracts clients from entertainment industries and online gaming operators.
The Chinese-language-only site targets the huge youth market in the world’s most populous country--with more than 338 million internet users. FaceKoo’s creators are now focusing on converting these young user base into repeat customers on its e-commerce platform.
