Company Performance Metrics
Fabric is a consumer data marketplace for ad agencies to solve for ad fraud, transparency, and ad performance with our proprietary Ad-Ai marketplace and $Cashtag (payment version of the #hashtag) technologies. We compete in the growing programmatic advertising market which last year was a $600 billion market growing at a 20% CAGR (estimated to be
$840 billion by 2027). We are similar to Caden which recently raised $25 Million to enable consumers to monetize their advertising data but we have a key diNerentiator with our enterprise Ad-Aiä product for agencies that allows brands to create $Cashtagä campaigns to unlock up to 90% of the unpaid nano-influencer market (0-10,000 followers) on social media. Currently, we have established product-market-fit on the consumer side of the marketplace with our banking apps with 500k users signing up to our Beta and, we recently deployed, a paid business solutions platform for advertising agencies to create and publish $Cashtag campaigns for their brands.
