Company Performance Metrics
Adarsh Sharma: Chief Revenue Officer
FS Life is a House of Brands offering apparel and lifestyle needs for modern Indian women.
Ayushi Gudwani launched FableStreet in 2016 as a premium workwear brand. As the epidemic spread and workwear lost its relevance as a category, there was a significant product overhaul and growth, and the company changed into a multi-category western wear
brand that featured not just workwear but also evening clothing, day wear, etc. FableStreet's extraordinary success led to the creation of two additional brands: Mikoto, a sterling silver and semi-precious jewelry brand that offers high-quality jewelry at affordable prices, and Marigold, a modern Indian wear brand that reimagines traditional clothing for today's women.
FableStreet changed from being a single brand to a House of Brands under the banner of "FS Life" in July 2022. As a company, they will concentrate on creating a collection of domestic D2C lifestyle brands that are thoughtful, current, and address unmet apparel and lifestyle demands for the contemporary Indian lady in the mass-premium to premium sector.
