portfolio, including single vision-, progressive-, sun protection- and sport frame lenses.

Approximately 35.5 million lenses are sold through stationary opticians every year in Germany alone. The main reasons for new glasses are broken/scratched lenses and change of the customer’s eye-sight. While frames are a fashionable accessory, lenses are commodity products. This makes it easy for clients to purchase lenses online. EYEGLASS24 addresses price-sensitive and smart customers who are in need of new lenses by offering a unique customer-centric service approach catering to the needs of our target group.

Our key success factors are price, product, quality and convenience. Through our offering, they can save up to 70-80% for their lenses compared to the recommended retail price. Nonetheless we provide our costumer with the highest quality, our lenses are produced in Switzerland. We offer full-service and convenience to our clients including a 100-days right to return, home pick-up and delivery as well as phone and email support from opticians. In most cases we return ready-to-wear products within 2-3 working days.