Company Performance Metrics
Kenneth P. Murray: Executive Vice President co-founder
Richard M. Elkus: Vice President, Business OperationsPast Role: extrameasures, Chief Financial Officer
In 1996, extrameasures teamed up with Visa and introduced a Gift Card for consumers. Customers said goodbye (and good riddance) to having to deposit a check and they welcomed the convenience of cards accepted as widely as Visa debit cards.
Although this initial venture was in the consumer market, extrameasures quickly identified the market where
the company could have the most impact: the B2B arena. So in 1998, extrameasures launched its first B2B incentive product for a major telecommunication company. The program replaced unwieldy bill credits with a simple, convenient Rewards Card. The appeal to both our client and their customers exceeded everyone’s expectations. An effective, new marketing tool for retaining and incentivizing customers was born.
