reflects who they are; learn how to market themselves; and put their career plan into action. Students are motivated to think outside the box and create their own definition of success. Exploring your Potential helps academic institutions augment the career-preparedness resources they currently offer. Usage of Exploring your Potential at numerous universities has demonstrated a highly significant improvement in students’ career readiness. EYP teaches insights that take successful people a lifetime to learn, including how to articulate the value you have to offer, get paid for your work, create the most compelling social media profiles, build an income around your lifestyle, figure out what’s in the way of your success, decide if a more entrepreneurial route makes sense for you, and identify the people most likely to help you find your next job or position.