Exitround's broad user base spans from the SMB to the Global 2000, including corporate and private equity partners looking for financial transactions.

Exitround was founded by San Francisco entrepreneurs Jacob Mullins and Greg Dean. Jacob recognized the opportunity while at Shasta Ventures, where he spent time considering consumer and mobile investments. Greg experienced the M&A process first hand through navigating the acquisition of his prior company as the VP of Engineering.

The M&A process is highly dependent on human connections between people who have a shared common interest. While this is traditionally done through highly connected personal networks, there appeared to be an opportunity to add marketplace dynamics and algorithmic sophistication to gain a high level of scale in connecting buyers and sellers who may be a perfect match, but otherwise may not have met.