Company Performance Metrics
EX Group operates a multi-brand beauty and lifestyle business focused on hair and scalp care services, consumer haircare products, and vocational training. The group runs salon concepts such as EX Style, U Hair, and Coulisse Heir, offering haircuts, colouring, rebonding, perming, and scalp treatments across multiple outlets. It develops and markets
haircare products under brands such as Jekemi and Coulisse Heir, including alcohol-free and paraben-free formulas and scalp-focused treatments. EX Group also provides structured membership packages that bundle regular hair services and benefits for repeat customers. Through Toni International College, the group delivers accredited hair and beauty education and certification programmes aligned with international training standards. Its portfolio targets everyday consumers seeking salon services, individuals with scalp and hair concerns, and students pursuing careers in hairdressing and beauty.