Co-Founder, CEO. Holds BA and MA in Clinical Physiology. Expert on game theory and social media. * Eric Shellef, Co-Founder, CTO. Holds B.Sc. in Electrical and Computer Engineering and Holds PhD from the Weizmann institute in Mathematics. Algorithm development specialist. * Kobi Ben-Tzvi, VP R&D. Seasoned R&D expert with over 10 years experience leading development teams at large companies and start-ups. * Itai Yaskil, Product Marketing with over 9 years experience in leading companies, Texas Hold`em expert.

The Products: The first product released May 2010 includes a client software and social website a. Its main goal is to give poker players on Facebook (Zynga poker - the largest poker room on facebook) a better playing experience by getting feedback while they play. Further development includes an original Facebook game and add-ons for other popular social games.

The Technology: For over two years the founders have been developing mathematic algorithms resulting in a strong Texas Hold`em Artificial Intelligence (AI). The AIâ€:tm:s uniqueness is its breakthrough opponent modelling component using real-time Nash Equilibrium calculations. Ability to integrate with existing social games and provide major added value to the players.

The Business Model: * Micro-Payments - Users will buy packages of credit. Similar to the Zyngaâ€:tm:s virtual currency model. * B2B — cooperation with social games companies (Zynga, Playdom, Crowdstar, Playfish and others) in a rev-share model.