EtkiTakip.com is an engineering company specialized on Turkish content analysis founded by computer engineers who previously worked as research assistants at the Department of Computer Engineering in Middle East Technical University and IT professionals whose background are from multinational Fortune 500 companies.

It has been selected as one of the most promising seed and early stage internet startups of Turkey in 2013 by Etohum.

Currently, the architecture of EtkiTakip.com uses two databases: Apache Cassandra and MySQL.

- The MySQL database holds minor data for tracked keywords, company and user preferences etc.

- Cassandra holds the main crawled data and compiled statistics.

The system has many different components:

- Crawlers: Crawlers are developed using Python, the dumps the crawled data into Redis

- Main Process: Main process gets data from Redis, enriches it with (Turkish) sentiment, language, gender, etc. data; indexes full text search in Apache Solr, and dumps the data to Cassandra. While processing statistics about incoming traffic per keyword, source, gender, etc. are accumulated in Redis and dumped to Cassandra.

- GUI: Play Framework 1.2 is used as Java Web Framework. We have developed and DB layer for handling Cassandra calls using Hector.

Its first product is an automated tool that performs real-time social media monitoring and analysis. It allows users to track Turkish social media world without any limits. Most importantly without any human interaction, user are provided with automated content analysis tools.