Company Performance Metrics
Ethels Design is a fashion and textile brand that focuses on ethnic-inspired women’s clothing, jewelry, and home textiles. The company designs and produces tunics, skirts, dresses, cardigans, blouses, leggings, leisurewear, and accessories that incorporate Estonian national patterns. Its offering extends to decorative home fabrics such as
tablecloths and other patterned textiles. Ethels Design also develops its own Ethel Pearls jewelry line, which includes mix and match earrings, bracelets, necklaces, rings, and pendants in gold-plated and rhodium-plated finishes. Additional jewelry collections feature semi-precious stone bracelets, pearl pieces, and various themed series under the Ethel collections range. Products are sold primarily direct-to-consumer via the company’s e-commerce platform, where customers can browse collections and complete purchases online.
