and their value so you can fully optimise your online campaign to generate leads that convert better and generate a higher return on investment.

The problem with many call tracking services is they don’t tell you the outcome of a call, they rely on your sales team to accurately report on quality and outcome.

Our next generation call tracking analytics platform, powered by artificial intelligence, scans each call generated using artificial intelligence to establish the outcome; was it a sale, an appointment, a quote or a previous customer phoning up to pay their bill and therefore should be taken out of your results? Removing human error, which naturally occurs when asking colleagues to fill in the outcome of a call and allowing the data to be processed in real-time without the need to upload data, means you can optimise your campaign based on average invoice and sales conversion in a way previously not available. You can now generate higher-converting leads and improve your return on investment by simply having better data insight than other call tracking platforms.

Our call tracking platform links your marketing channels and goes beyond keyword data in Google Ads to show you the keyword query someone searched for before they called, allowing you to optimise your campaign based on sales conversion and sales revenue, not just call volume. It’s why we regularly see clients double their sales conversion and get a better return on investment when they use our platform.

Companies large and small use eSales Hub to generate leads through our fully managed lead generation service, or license the eSales Hub Call Tracking Analytics platform to enhance their own lead generation campaign for a better return on investment.