Company Performance Metrics
- Martina Lucic Canak: Co-Founder and Business Development Manager
- Ivan Voras: Co-Founder
We provide the platform and the tools to create AR content on a massive scale (countries and continents), and a marketplace for AR content. Equinox enables marketing agencies, educational and entertainment companies to finally realise the potential of location-based augmented reality (AR) and publish AR content on a global platform. Our mission is
to become the default platform for augmented reality experience, enabling companies and individuals to focus on the content.
Instead of building single-purpose AR apps, deploy AR content on Equinox! In this way, you don't need to acquire users from scratch and educate them about AR.
We monetise the platform by licensing the tools and by offering freemium content.
Our immediate prospects for doing business include marketing agencies, retail chains, publishers, music festivals and tourist boards. Marketing agencies have a pain to seek new ways to acquire users (eyeballs) for their messages. Retailers have a pain to increase engagement with their customers, as well as their loyalty. Publishers need to present new ways to attract advertisers with dynamic content. Music festivals need to navigate people across large venues. Tourist boards need to keep people walking in certain areas. We take care of that.
