companies build capabilities in the form of capacity, sales, marketing, human capital and technology. Specializing in strategy and strategic planning, we have been trusted advisors to senior managers for public companies, mid-market organizations, and non-profits. Our most frequently served industries include manufacturing, aerospace, consumer goods, food & beverage, and retail.

Our practices emphasize an approach in which our clients make informed decisions based on data, clarify their growth plan and value proposition, and agree on their strategic priorities. Our exponential growth is a reflection of our work with extraordinary clients, many of whom have emerged as leaders in their industries.

Founder and President Marc Emmer is an author, speaker and consultant recognized as a thought leader throughout North America as an expert in strategy and strategic planning. Marc’s second book, Momentum: How Companies Decide What To Do Next was covered online by Yahoo! Finance, Market Insider, NBC and CBS. Marc is also a regular contributor to the Vistage Research Center, Forbes, and Inc.com.

Before his consulting career, Marc spent over 20 years in the food business, in operations, marketing and business development. Marc founded Optimize Inc., a California-based consulting firm in 2002. Optimize has an impressive client list that includes public companies such as Starbucks Canada, CBRE, Justice Stores (formerly Limited Too), Superior International, Klipsch, and mid-market companies in a diverse range of industries including financial services, healthcare, technology and energy. Marc has personally facilitated strategy sessions for over 160 companies