delivers to the business, in real business terms (incremental revenue generated, market share, customer lifetime value, retention rates, brand value, customer awareness, price premium, etc.) By taking a holistic approach to measuring marketing--spanning traditional marketing silos of email, website analytics, SEM, inbound marketing, social media, and more--Enodo captures the entire customer buying lifecycle and provides a holistic picture of how marketing is engaging with customers and what multi-touch activities are working to generate sales and create higher value customers.

Enodo Software provides a complete, turn-key suite to help marketing managers measure, plan and manage for higher marketing performance.