lead generation from the customers' company website, CRM and Internet data mining.

In 7 out of 10 B2B deals, the potential buyer will start with a search on the Internet for vendor and product selection. Thus the website visits are the first sign of a possible lead.

LEADSExplorer identifies the visitor by company name and reveals the interest in products or services by search terms used and pages visited. This allows for visitor qualification.

In order to proceed with contacting the lead and lead nurturing using the Internet data mining tools will help to find possible contacts and background information on the company.

Cold calling upon these companies, will be more effective.

By visually matching the website visits by company with the contact history of events (emails, telephone calls, meetings, etc.) the level of interest can be analyzed and the message can be adjusted.

At the same time using this visual representation will allow for lead qualification, lead management and defining the funnel.

Both website leads and 'real world' leads can be managed within the CRM, as real world leads will also generate website visits.