3D product personalization and virtual commerce, with a cloud-based back-end processes like virtual fitting and order generation for smart hybrid manufacturing. The startup is committed to creating value not only for the market but also for society by redefining the Value Chain for the fashion industry through Applied Research. ELSE CORP relies in open innovation and collaboration with industry leaders to develop innovative sustainable, transparent and traceable business processes and Distribution Models through market trials. Their services, named “Virtual Retail”, aims to accelerate the transformation of the industry towards a personalized, direct to consumer, customer-pull approach, enhancing the customer’s virtual shopping experience and optimizing the Virtual Retail value and service delivery chain.