Company Performance Metrics
- Drew Watkins: FounderPast Role: Intercept CX, Head of Product
We believe small businesses are the backbone of America and create a fabric that strengthens communities. ELLA's mission is to help small business owners perpetuate in a way that strengthens this fabric, rather than liquidating or selling to private equity.
ELLA is a workbench that enables exit planning advisors to deepen their relationships
with small business owners who are preparing for exit by illustrating the value of their business and building a shared roadmap through the exit process.
We do this by: - Giving advisors tools to help their clients understand the value of their business and it's implications on their exits. - Creating a shared roadmap for removing risks, growing the business, and preparing for exit. - Enabling coordination with all members of the exit team, including other advisors and the owner's team members.
