considerable media attention as it launched the first online platform to give ordinary Londoners the opportunity to stand for political office for the mayoral election, with its membership voting and campaigning online to elect one of their own to receive a financial endowment to fund their bid for office.

Following the success of londonelectsyou the team embarked upon a broader based platform of empowerment (elexu.com) which will encompass aspects of life where consumer or citizen choice is limited, such as in politics, business, or arts & music. An interesting feature of Elexu's empowerment platform will include integrating new reality tv formats alongside its online activities. Elexu is privately developing the site as well as working with tv production partners before a planned public release in 2010.