incubating rules for the development of eTrade in terms of industry standards and rules, the company aims to simplify the regulations and customs processes, the evolution of consumer protection, lowering of tariffs, harmonization of taxation, development of internet and logistics infrastructure, facilitation of flow of goods, finance, and data. EWTP identifies and shares best practices, for the development of efficient infrastructures such as cross-border eTrade hubs and experiment zones, smart logistics, credit payment, and technical assistance for emerging markets, with a view to influencing policy making and promoting inclusive eTrade.

The Electronic World Trade Platform was launched in Hangzhou, Zhejiang in 2019.