brand in the overseas educational services market in China.

Their core corporate purpose is to be the most trusted partner for international education. They believe that selecting, being admitted to and preparing for student life at the right overseas educational institution is a critical journey for Chinese students wishing to study abroad. Their aim is to help students and parents make fully informed decisions, facilitated through the full range of services They provide. These services include advice, coaching, mentoring, test preparation and assistance with school application and visa processes. To achieve their core purpose, They aim to develop programmes for their students that offer the full range of educational services for every stage of a student’s overseas education needs.

They offer a wide range of educational services in China as well as in destination markets for their students, most of whom are from the PRC. Although the direct recipient of their services are students, they also view the students’ parents as their clients as they are typically highly involved in terms of appointing us and paying for their services. Moreover, parents often closely oversee all of the decisions that the student makes with respect to choice of educational institution, degree program and courses, as well as timing of the application and preparation. Their private educational services consist primarily of educational counselling, which includes advice and support on studying abroad, test preparation for admissions exams and assessments in the US, the UK, Australia and Canada, as well as study tour programmes to assist their students (and their parents) in making more informed decisions about studying abroad.