Company Performance Metrics
EFTPlus is a gamechanging technology that enables SME businesses – mainly retailers - to compete for customer loyalty with their much bigger and better resourced competitors in big box, chainstore space. Previously they had the choice of joining a multi-retailer scheme, with its fixed rules of engagement (and a separate card), or building their
own programme (at significant cost) – most simply reverted to a clip-the-coffee-card approach, losing any ability to learn about their customers and delivery a true customer loyalty experience.
EFTPlus literally delivers their own, fully branded, customer loyalty programme, with real data about their customers, into their hands, with no need for additional software, hardware or loyalty cards. It solves the value-equation problem by enabling them to shape their own rewards rules, to suit their business and their customers, and adjust them as they go.
For customers, EFTPlus has finally solved the pain of carrying all those extra cards. By using the payment card – credit or debit cards – as a customer identifier, the system recognises you when you pay, automatically. No need to remember to swipe that pesky loyalty card, that’s cluttering up your wallet.
