Company Performance Metrics
Edulang creates, publishes and distributes web applications to learn English.
In alignment with David Graddol's British Council publication in 2006 asserting that 75% of the people using English neither use an American nor a British accent, Edulang's applications are specifically oriented towards International English. Their three
current flagship products are English Addicts, Test Simulator and SnaPanda.
English Addicts is a daily English Lesson based on authentic news stories from Voice of America. With over 1500 lessons online and five new lessons a week, the prime objective is to encourage learners to become active while listening, improving their vocabulary and comprehension.
Test Simulator is an elearning application launched in 2009 to imitate real-life test-taking conditions of the TOEIC® and TOEFL® tests. Five tests can be taken in practice or test mode, accompanied by a tracking or progress view for both teachers and students. It aims at preparing students for typical content, time management, and test structure.
In 2009, ETS Global chose Test Simulator TOEIC® to be the only online test preparation it commercializes in Europe.
Released on the Android Market on December 9, 2010, SnaPanda is an Augmented reality English dictionary. Using a smartphone camera view, a user can touch a word they see in a book or magazine on their screen, and then obtain the word's definition. It has received positive press by Gizmodo, TechCrunch, Android Central, and Android Guys among others.
Finally, unique in the publishing industry, Edulang changed its business model on December 1st, 2011 towards a Pay what you want approach. Fifty percent of the contributions from new clients are donated to Room to Read and the other half covers internal costs and business development.
