Company Performance Metrics
Ecouterre is an online platform focused on sustainable trends as opposed to mass produced consumerism. It supports environment-friendly clothing companies such as TOMS, and offers advice for people trying to make their own clothes. The platform is dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but
also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal.
Ecouterre’s primary objective is to follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters. It was launched to dispel any disparaging stereotypes that cling to the concept of eco-fashion, while highlighting innovations in fiber technology that helps designers and manufacturers to embrace sustainable materials and processes.
In 2010, TreeHugger awarded Ecouterre with a Best of Green award for “Best Fashion Website or Blog” And Refinery29 named it as one of its favorite eco-fashion blogs. In 2011, Babble called Ecouterre the No. 1 eco-friendly shopping site for moms.
Ecouterre was launched in 2009 by Jill Fehrenbacher, founder of sustainable-design website Inhabitat.com.
