Company Performance Metrics
Commerce Thinking provides ecommerce technology consulting and advisory services for fast-growing direct-to-consumer and consumer brands. The company focuses on helping mid-market businesses define and execute technical roadmaps, often where there is a gap in in-house CTO-level capability. Its consultants work on platform and back-office
infrastructure audits, ERP optimisation and implementation, and product operations and PLM strategy to reduce operational friction as brands scale. Commerce Thinking embeds with client teams to improve data structures, workflows, and operator experience so internal teams can manage systems independently. In addition to consulting, the company publishes a Substack newsletter that offers strategic guidance, frameworks, and practical advice on ERP, PLM, data, and operational decision-making for brand leaders.
